I was mightily impressed this week by the words from the expanding senior team at Glasgow-based holistic Financial Planning firm Murphy Wealth.
Their words reminded me once again that while there are many ways to run a Financial Planning business, focusing entirely on acquiring funds under management – with little regard to client happiness and wellbeing – is not one of them.
Their firm, a lifestyle planning firm and therefore on the ‘holistic’ wing of the Financial Planning profession, announced a couple of senior appointments this week as it plans to expand this particular approach.
It promoted John Moran to be its new executive chair and Neil Bage to the new role of chief behavioural officer. I do not know many Financial Planning firms with CBOs yet but it could well be the coming trend. It’s perhaps best seen as an extended COO with some behavioural science included.