I was mightily impressed this week by the words from the expanding senior team at Glasgow-based holistic Financial Planning firm Murphy Wealth.
Their words reminded me once again that while there are many ways to run a Financial Planning business, focusing entirely on acquiring funds under management – with little regard to client happiness and wellbeing – is not one of them.
Their firm, a lifestyle planning firm and therefore on the ‘holistic’ wing of the Financial Planning profession, announced a couple of senior appointments this week as it plans to expand this particular approach.
{loadposition hidden2}
It promoted John Moran to be its new executive chair and Neil Bage to the new role of chief behavioural officer. I do not know many Financial Planning firms with CBOs yet but it could well be the coming trend. It’s perhaps best seen as an extended COO with some behavioural science included.