by Luke Heinecke, founder of Linear You might compare A/B testing to fantasy football. Players are chosen based on their strengths and this is put to the test on game day. A/B testing Facebook ads lets you see which set up is most cost-effective, gets more clicks and more conversions. You can’t know what images, […]
Choosing the right team members, whether it is for an executive team leading a multi-national corporation, a baseball team playing in an important game, or entrepreneurs striving to establish a start-up, having the right team composition makes the difference between winning and losing. In addition, it was observed that larger firms paid entrepreneurship graduates significantly […]
It was, to some degree, inevitable that private equity firms would turn their attention to UK Financial Planner firms. I’ve been watching the growth of private equity ownership in the UK for many years. Few members of the public realise that huge swathes of the British economy are now owned by private equity, from […]
