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Email Marketing As A Pillar For Enterprise Sales

From the time that I wake up, to the time that I lay on my bed and close my eyes at night, I go through dozens of emails on my phone. In today’s day and age, emails can be considered a powerful way to connect with people. Think about it. Do you even know anyone who does not have an email address? You yourself probably go through endless numbers of emails popping up each week. Knowingly or unknowingly email has become a big part of our lives and that is why when it comes to marketing, email is the king.

Email marketing is all about informing, influencing, and gaining the loyalty of a contact base that’s interested in your product or services. However, contemporary email marketing is based on the principles of approval, segmentation, and personalisation. It is considered to be an extremely personal way of reaching target customers. But … Read the rest

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Taxes Are Good, Actually

by Eric Yaverbaum, CEO of Ericho Communications and author of “Leadership Secrets of the World’s Most Successful CEOS“.

Taxes aren’t fun to pay. There, I said it.

Tens of thousands of dollars of your hard-earned money, the end result of your work, your strife, your sleepless nights and stress headaches and endless meetings that take longer than they should, don’t make it to your pocket by a matter of law, a debt we owe before we earn a dime. Taxes suck, but they aren’t bad, any more than chemotherapy is bad because it sucks. They are how our community takes care of itself.

Taxes pay for road construction and repair, and by extension all interstate commerce. Taxes pay for firefighters. Taxes fund our public schools, which were once the envy of the world. Taxes pay health inspectors to make sure meat-packing plants and your local McDonald’s provide food … Read the rest

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What To Look For In A Good Password Manager

So, you’re looking for a new password manager for your business or personal use? You’re in luck—we know exactly what features a good password manager should have. You don’t want to settle for just any password manager, otherwise, you might as well just use the built-in manager in your browser (please don’t). Browser password managers are notoriously lacking in the security department, and you don’t want to leave your passwords to chance.

Today’s password management software is secure, easy to use, and flexible enough to work for both business and personal use. Let’s jump into some of the features you should be looking for in a password management service!

End-To-End Encryption.

First and foremost, your passwords need to be secure. Otherwise, what’s the point of using a password manager to begin with? End-to-end encryption is a standard feature with password apps like Keeper, but not every password manager … Read the rest

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Is Artificial Intelligence Fusing With The Virtual Call Center?

The current business situation has brought new techniques for improving the global market – the fusing of AI with the call center directed to improve a business’s customer interactions.

Today virtual call centers are the top users of AI technology from reliable poll ratings.

Most businesses in the UK are adopting AI tech to increase the reliability of their call centers. However, AI investment sets to attract more call centers for automation. The emergence of AI technology has led to virtual call center expansion as they absorb more customers. The adoption of AI technology will also involve upcoming businesses to withstand the competitive market.

How will the digital [AI] call center automation change call centers?

The emergence of AI technology is big news for call center services. Incorporating AI means improving customer service and increasing business revenues. The virtual call center will schedule and deliver emails and messages and … Read the rest

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In Uncertain Times, Leaders Must Bring Their Best Selves To Work

by Edward D. Hess, author of “Hyper-Learning: How to Adapt to the Speed of Change

Leaders, are you feeling the pressure? Of course you are. (After the past five months, how could you not be?) Even those thought to be the “best” leaders are falling apart like two-dollar watches these days. Times of extreme disruption (like right now) underscore the need for many of us to move to a completely new way of leading (and being). And the key to this new style of leadership may surprise you. Inner Peace.

The louder the outward chaos, the greater the need for an internal sense of calm. Those who are able to cultivate this state are far more suited to lead in a world that has been shaken off its foundations.

With Inner Peace — which I define as being fully present in the moment with an open, non-judgmental … Read the rest

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To Earn Love from “Digital Customers,” Follow This 5-Step Formula To Digital Transformation

by Howard Tiersky, author of “Wining Digital Customers: The Antidote to Irrelevance

Today’s customer is “digitally driven.” So, if your brand is going to thrive, digital must be at the core of what you do. Add-ons and tweaks aren’t good enough. To earn and keep customer love, you’re going to have to make sure they can access your products and services quickly and seamlessly.

For most legacy companies, this requires total transformation. Here is a five-step process to help you make the shift.

Step 1: Understand Your Customer.

Customer centricity is essential. You must understand your customer on a deep level if you are to create the kinds of experiences that will move their behavior in the right direction. This requires several types of research, such as:

Indirect Customer Research. You probably already have a wealth of customer insight tucked away in various, disparate places within your enterprise, … Read the rest

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The Hedgehog, Fox, Eagle And The Ostrich: Studying Leadership Through Fables

by Jan-Benedict Steenkamp, author of “Time to Lead: Lessons for Today’s Leaders from Bold Decisions that Changed History

“A fox knows many smaller things, but a hedgehog knows one big thing.” – Archilochus, Ancient Greek poet

Philosopher Isaiah Berlin expanded on Archilochus’ quote in his 1953 essay The Hedgehog and the Fox, which divided writers and thinkers into two categories. Hedgehogs view the world through the lens of a single defining idea and foxes draw on a wide variety of experiences and do not boil it down into a single idea.

The distinction is highly useful as a study of leadership, particularly when examined as part of four Aesopian possibilities that include eagles and ostriches.

Hedgehogs.

Hedgehogs are people who relate everything to a single central vision, which serves as their universal organizing principle. This vision shapes how they think and feel, how they understand the world. Hedgehogs … Read the rest

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How To Start Your Own Moving Company

When you survey the fields that almost never run out of business, the moving company is one of them. People change houses quite often, especially the ones that live in rented houses. Not all moving companies are significant and have storage for their trucks and materials. You can begin by starting a small business by owning a van. You will need an mc number for your moving company; it gives you the authority to operate.

You can also provide services that require the workforce to move things within a house. You can also choose to provide moving services. Here are some tips if you wish to start a moving company.

Training.

Even if you have worked at a moving company before, it is beneficial to get training on how to pack, unpack, and all the other processes attached to the business. It will prevent you from making any first-time mistakes … Read the rest

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Hands-On Small Business Ideas

Creating your own small business may be the dream, but first you need to consider what your business will entail. While some people are happy working in front of a computer, others prefer a more hands-on approach, using skills that require more manual tasks.

Some businesses of this type may require training and qualifications, whereas others might simply require a bit of ingenuity and building up a contact base.

These types of businesses may also require either a working premises or usage of a vehicle, so any licensing for that will be needed prior to your official start up.

Motorcycle Repair.

While auto repair shops are fairly common, those that cater to motorcycles can be scarcer. Following training in motorcycle repair, you could opt to open up your own repair shop. This may specialise in a specific make of motorcycle, such as Suzuki or Harley Davidson, or simply cater to … Read the rest

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SEO Consultants Or In-House SEO For Your Business?

The online market is evolving day by day and SEO plays a vital role in this evolution. Apart from using traditional marketing techniques like public relations and personal selling, the concept of SEO is comparatively new and fairly unique. There are no certain costs attached to this technique like that of advertising where you have to pay certain publishing fees.

Search Engine Optimization is completely free if you are willing to this yourself. However, the process can get quite complex if you are in a competitive niche market. Sometimes the ending results will not be much satisfying. Therefore to implement an SEO campaign for your business, you have two options available.

  1. Contact an outsource SEO service providing company
  2. Hire an in-house SEO team or an employee.

Before going for these options, you have to access your business needs and the incurring costs. Both of these options come with multiple … Read the rest