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Reasons Why Hiring A Digital Marketing Agency For Your Business Is A Must

In the old days, marketing agencies were non-existent, and most companies were struggling to market their business and making sales. Even with the advancement in technology and the introduction of digitalized marketing agencies, most businesses are still struggling to embrace the new idea of the digitalized way of marketing. Most businesses that have embraced the way of marketing their business through online advertising are seen to improve quite rapidly. Almost every business needs a digital agency to compete in the tough business environment.

Some of the reasons why hiring a digital agency for your business is very important, as outlined below:

To Save on Time and Cost.

Since marketing agency is relatively less expensive and easy to set up, it has provided the small and medium business with the opportunity to compete against the big enterprises and be able to get their share of targeted traffic at a lesser cost. … Read the rest

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4 Reasons Employers Need To Provide A Financial Security Benefit To Employees

by Amy O’Meara Chambers, JD, COO and Co-founder of HealthBridge and author of “Health Savings Accounts for DUMMIES

A financial security benefit that helps employees pay for and manage their out of pocket healthcare expenses allows an employer to not only keep healthcare costs down, but to provide a much-needed benefit to their employees, one that pays dividends for years to come.

Here are 4 reasons why employers need to provide a financial security benefit to their employees as part of their offering.

1. Restore the “benefit” in your health benefit offering.

The standard employer-sponsored health plan comes with nearly an $8,000 out-of-pocket expense. Considering that the vast majority of Americans live paycheck-to-paycheck and 40% struggle to cover a $400 emergency expense, it’s no wonder why so many individuals consider themselves functionally uninsured despite being covered by an employer’s health plan. And, when an employer’s price tag … Read the rest

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High Emotional Intelligence: 10 Signs You Have It

by Dr. Bradley Nelson, author of “The Emotion Code: How to Release Your Trapped Emotions for Abundant Health, Love, and Happiness

People who are emotionally intelligent have the ability to identify and manage their own feelings. But just as importantly, they are also good at recognizing when someone else is feeling a certain way, and empathize with them. This makes them good friends, good partners, and good leaders.

Emotionally intelligent people:

1. Think about feelings.

Emotional intelligence is largely about awareness, both of self and others. Self-reflection is key, as is empathy. You may not agree with someone, but you can see where they’re coming from.

2. Try to control their thoughts.

You may not be able to control how you feel all the time, but you can control how you react by monitoring your thoughts. If you can rein in your thoughts, you can avoid becoming a … Read the rest

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How To Sell Your Business For Maximum Profit And Why It’s Best To Sell When Business Is Thriving

by Michelle Seiler Tucker, author of “EXIT RICH: The 6 P Method to Sell Your Business for Huge Profit

Successfully starting and growing a business can be a tough challenge for even the most adept entrepreneurs. Exiting a business for maximum profit, however, can prove even more difficult. Approximately 46% to 80% of middle-market sell-side transactions fail to close and, according to Forbes, 8 out of 10 businesses do not sell at all. While Seiler Tucker has one of the best closing rates in the M&A industry, our years of experience have given us insight into why this failure rate is so high. The first culprit can be attributed to the fact that business owners don’t plan their exit strategy from day one. Second, sellers are not aware of what buyers are looking for in a business or the characteristics that enhance a business’s value. Third, sellers … Read the rest

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Why You Should Consider Starting A Freighting Business During The COVID-19 Pandemic

While the world changed almost overnight due to the COVID-19 pandemic, the more frightening aspect is the uncertainty that accompanied it. Nobody knows how much longer we’re going to have to endure our current situation and even when there are reports of a vaccine being developed, there is no way to determine yet when the pandemic will end.

One of the smartest things to do during the pandemic is to secure a reliable means of income, and one of the best businesses you can start is a freighting business.

A Recovering Economy Needs a Stable Supply Chain.

As businesses recover from the effects of the pandemic, the demand for supplies is only going to increase. A functional supply chain is not something that can be established immediately. It takes time for supplies to reach their destination and the sudden stoppage of operations will cause a shortage of supplies in … Read the rest

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Your Employees Kept You Going This Year. Thanksgiving 2020 Is The Perfect Time To Step Up Your Gratitude Game.

by Deb Boelkes, author of “Heartfelt Leadership: How to Capture the Top Spot and Keep on Soaring

Thanksgiving might look a little different for your employees this year. They may not be doing much traveling due to COVID-19, and their family gatherings are likely to be small, quiet affairs. But leaders can make Turkey Day special by giving workers the heartfelt “thank-you” they deserve and need right now.

For the better part of 2020, employees have kept businesses going strong. They’ve worked long hours, coped with the stressors of the pandemic, and done what’s necessary to function in unprecedented chaos. Not only is the Thanksgiving holiday a much-deserved break, it’s also the perfect time to honor their hard work with messages and gestures of thanks and appreciation.

Saying thank you isn’t just a nice thing to do during the holidays. It’s smart business year-round. It positively impacts everything … Read the rest

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How To Be Your Own Boss: 5 Truths About Setting Up A Business During A Pandemic

by Samuel Worsley and Nathan Moore, co-founders of Live Tech Games

The pandemic and lockdown this year have had a visual effect on the business world globally. Many people found themselves with time on their hands, starting to think about that business idea they’ve always harboured. The figures speak for themselves: in the UK a staggering 273 tech startups were filed in September alone and there has been a 181% month on month rise of startups – the highest number since 2011!

Being an entrepreneur has a glamorous appeal to it: one that we gravitate towards, founding our own business Live Tech Games. Everything you achieve directly affects the success of your company; you’re not just a small cog in a big machine; you have an impact. It also has its drawbacks, with challenges arising when you least expect them to, and even the state of the world affecting how … Read the rest

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How Successful Entrepreneurs Launch A Startup In A Recession

by LJ Suzuki, CFOShare.org

New business applications are the highest since 2008, reports the Wall Street Journal. Is it crazy to start a business during the Covid-19 pandemic? I say it’s brilliant, and at least 1.1 million Americans who recently applied for EINs agree with me. In my time as a Fractional CFO, I’ve seen the good, the bad, and the ugly of entrepreneurship. Although an economic downturn brings great uncertainty, it also brings the opportunity of a rapidly changing environment. Uber, Airbnb, Microsoft, Slack, FedEx, Disney, and Venmo were all started during recessions. The challenging environment breeds innovative opportunity.

How do you capitalize on the opportunity while managing the risk and uncertainty of Covid?

Here is what I have seen successful entrepreneurs do:

Tell everyone your idea.

Who should you seek advice from? Business mentors? Consultants? Friends and family? I say tell everyone about your business. Tell … Read the rest

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Seven “Old-School” Workplace Strengths That Are Now Weaknesses

by Edward D. Hess, author of “Hyper-Learning: How to Adapt to the Speed of Change

The times they are a-changing… and so is the nature of our work. And as our familiar world crumbles around us (thanks, COVID-19!) — and technology continues snapping up more and more of the tasks humans have always done — we’ll need a whole new set of skills. If we want to stay employed and viable, we must reinvent ourselves. Leaders. Employees. Everyone.

And it’s not like adding new rooms onto an old house. It’s more like tearing it down to the foundation and rebuilding.

The new world we’re entering has flipped everything upside down. The skills, mindsets, and ways of being that were once prized and sought after have actually become liabilities.

We must all be able to continuously learn, unlearn, and relearn by adapting to the reality of the world … Read the rest

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How To Make A Great Social Media Page

Social media is the cornerstone of digital marketing for business. With it, companies are able to build an engaging online presence where they can spread the word of their brand, build up their audience and potential customer base, and in general make more people aware of their products, services, and the business as a whole.

With social media being such a vital part of a business’ digital presence, it is vital that all the right steps are put in place to make sure that it’s built correctly. Far too many small businesses fail in having a good social media page, falling into the common pitfalls that stop them from marketing themselves on social media platforms effectively.

Here is a look at some of the things you can do to help create an awesome social media page.

Be Consistent.

When building a social media brand, you want to make sure that … Read the rest