Enterpreneurship Human Resource News Profesional Service Sales Management Strategy Management

Pieces Of The Same Puzzle: How Business And Marketing Plans Work Together

by Annabel Maw, Director of Communications at JotForm

A marketing plan is integral to the success of any growing business. A company can have excellent products, but no one will ever know they exist if they’re not promoted well. Marketing bridges the gap between a business and the rest of the world, communicating a product’s offering, bringing in customers, and generating sales — but that bridge needs a sound strategy as its foundation.


Whether you’re trying to expand your marketing team, get your business off the ground, maintain momentum, or secure outside financing to expand, a marketing plan is essential. Although a marketing plan is key to running a successful business, it’s not a substitute for a business plan; the two strategic documents have distinctly different goals and serve different purposes.


Business Plans vs. Marketing Plans.


A business plan outlines a company’s overarching vision and goals. It Read the rest

Enterpreneurship Human Resource News Profesional Service Sales Management Strategy Management

Mid-Pandemic Marketing 101 For Professional Service Companies

by Mike Donaldson, Carol Eversen, and Slade Kobran, CMOs at Chief Outsiders

Professional services have always been a people-to-people business, but now the industry is in a situation where professional interaction has radically changed. This represents a tectonic shift — in the services provided, the way they’re provided and business development efforts.

Same Clients – New Behavior and Expectations.

Over the past few months, many professional services firms have taken a hard look at what’s different and what they need to change to keep their revenue growth engines running strong:

  • They’ve realized that without face-to-face meetings, it’s harder to understand their client’s current needs
  • They’ve learned that the focus may be substantially reduced in some areas of practice — yet increased in others
  • They’ve been forced to consider alternate business development strategies

From law firms to consultancies, client behavior has changed and expectations are different. Some are looking for flexible … Read the rest

Enterpreneurship Human Resource News Profesional Service Sales Management Strategy Management

A Guide To Remote Work Success

Even before the current pandemic, more and more businesses were shifting towards a remote work system. Yet since the world was turned upside down, this has gone into overdrive. For many who were fortunate enough to still remain employed, they suddenly found themselves working from home.

At first, this could have been seen as a dream scenario for those who were tired of the daily commute to the office. However, remote work presents its own set of challenges, and it can be difficult for people to adjust to the changes.

If you’re struggling to find the right balance since becoming a remote worker, this guide is here to help. Below are the steps you should take to ensure your performance and morale both remain at a high level.

Have the right apps in place.

There are many, many different tools to collaborate online available. Settling on the best collaboration apps … Read the rest

Enterpreneurship Human Resource News Profesional Service Sales Management Strategy Management

Top Tips For Launching A Successful Start-Up

Countless people dream of launching their own business, and in many ways, there’s never been a better time to do so. Over half a million new businesses got started per month in 2018 alone, and the advanced technologies and resources of the modern era provide so many ways for new businesses to find success, connect with customers, and build their brands.

However, nobody should set up a new basis and think that it’ll be smooth sailing. Statistics show that a staggering amount of new startups end up failing within the first couple of years due to a wide range of reasons, and one of the most damaging issues of all is a lack of preparation. It’s vital to take your time and prepare accordingly before beginning your business, and these tips can help you get off to the best possible start.

Market However You Can.

You might have an amazing … Read the rest

Human Resource

Master’s Degree Programmes

The initiation stage of project management is the very beginning. Today, an international business degree is a highly in-demand diploma to pursue. It uses all of the same methodologies and processes as any other type of project management. To reach and attract new customers, particularly the growing number who research insurance options digitally, insurers need to increase their online share of voice and simplify their purchasing processes. In the pre 2014 ‘leftist’ and ‘socialistic’ era, things like entrepreneurship, startups and micro-financing were just ordinary English words. Funded and run by the National Foundation for Teaching Entrepreneurship, the six week summer session will teach the students how to create a business plan, how to secure start up funds and then how to pitch the idea to real business people. Project exercises will receive a kick-start to the creation of key real-world deliverables, as well as tools to plan and manage them … Read the rest

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5 Tips For Helping New Teams Connect

Some people are simply naturally better team players than others, but even for those people, it can be difficult to connect with and work well with brand new people straight away. Whether you are adding a few new people to an already existing team, or putting a brand new team together who have never worked together before, you can expect the dynamics to change and people may need to get to know each other a little better before they can work together at maximum effectiveness.

Thankfully, as a team leader or manager, there are several things you can do to help teams connect. Here are some ideas:

1. Music.

Listening to music is something that most people can share with one another, even if people have different musical tastes. Even if somebody doesn’t share your exact taste in music, you can both appreciate what each other likes, and sharing musical … Read the rest

Enterpreneurship Human Resource News Profesional Service Sales Management Strategy Management

The Worst Advice We’ve Heard For SEO Services

by Sheryl Jones, Senior Marketing Specialist at Uplers

The internet is an excellent resource for learning and acquiring knowledge. However, it is also a hotspot for half-baked truths and a generous sprinkling of lies. This problem often plagues popular, hot topics. And resultantly, you are stuck with information that has lost its fidelity.

SEO, or Search Engine Optimization, is one such domain that is dotted with misinformation. Individuals claiming to be “experts” are misleading the general user base to adopt poor or ineffective techniques. Unfortunately, the cost of treading into the grey areas of this practice can attract severe and irrecoverable penalties!

Since we believe that prevention is better than cure, here’s a lowdown on some of the worst SEO advice doing the rounds over the internet.

SEO is a One-Time Thing.

We get it, optimization is a hefty task, and you probably do not have the time or the … Read the rest

Human Resource

About Us

BNI or Business Networking International prides itself on being the world’s largest referral organization. In fact it is an essential process for any growing business, as making use of your scarcest resources to maximize benefit while removing project failures is without doubt a huge challenge and one which can provide the greatest benefit. Due to popular belief, entrepreneurship is considered to be an easy way out for people not in favour of working under or for someone else. Reflecting the interdisciplinary nature of the field, instructors from various departments within the Wisconsin School of Business, as well as across campus, teach international business courses. Although we normally think of people answering team builder questions one by one around a circle, you can actually use these questions in many other ways. Upon successful completion, you will be prepared to carry out a variety of business functions in the global marketplace, assume … Read the rest

Human Resource

Influence Of Nazi Rocket Technology On US Space Exploration

FBL Financial Group is a holding company with the purpose to protect livelihoods and futures. The exercise relates also to Johari Window development, to goals, personal and self-development, and (if ideas are expressed or presented) also provides helpful insight for team leaders, facilitators, trainers, or recruitment selection observers in understanding more about the people performing the exercise. In this outlook, we spotlight areas on the primary insurance side of the business that should be high on insurer agendas over the next 12-18 months, whether it’s to grow the company, run it more efficiently and productively, or meet rising regulatory compliance demands. Every project initiates, as a response to a business need that, according to the BABOK® Guide, describes a problem that the organization is (or is likely to) face or an opportunity that it has not taken, and the desired outcome. 4. Identify Individuals: The fourth step in the team … Read the rest

Human Resource

The Importance Of Aesthetics In Business

In the world of business people sometimes tend to oversee the importance of image and branding. The lifestyle you have and the way you interact with the people you lead will determine how much your business will achieve. Include insurance agency marketing material in anything you provide. The idea is to help poor people with small loans so that they can start and setup businesses. If you’re talking about wanting to develop a full time passive income that gives you both the money and the free time to travel the world, spend weeks camping, or doing whatever you see as the ideal life if time, job, and responsibilities aren’t an issue. This combined degree aims to provide students with the knowledge, competencies and values necessary to develop critical, analytical and evaluative skills essential for a fulfilling and effective career in business, while at the same time providing an opportunity to … Read the rest