A marketing plan is integral to the success of any growing business. A company can have excellent products, but no one will ever know they exist if they’re not promoted well. Marketing bridges the gap between a business and the rest of the world, communicating a product’s offering, bringing in customers, and generating sales — but that bridge needs a sound strategy as its foundation.
Whether you’re trying to expand your marketing team, get your business off the ground, maintain momentum, or secure outside financing to expand, a marketing plan is essential. Although a marketing plan is key to running a successful business, it’s not a substitute for a business plan; the two strategic documents have distinctly different goals and serve different purposes.
Business Plans vs. Marketing Plans.