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What would your business look like if you were able to increase your retention rates by 10 or 15 percent? How much more profitable would you be? These are questions worth considering as you start fresh in 2021.

What Makes a Loyal Customer?

Customer loyalty is something that businesses have been after for decades. And in today’s competitive environment, it’s something that’s harder to obtain than ever before. Today’s customers – particularly younger consumers – are less brand loyal and tend to switch between brands they see as “basically the same.” However, loyalty is still something that can be achieved if you’re committed enough.

Customer loyalty is typically the result of a proprietary blend of price, value, experience, quality, convenience, notalgia, and expectation. And in the world of social media, there’s also a degree of social acceptance involved. (“What will people think?”)

By cultivating loyalty, you ultimately increase profitability … Read the rest

Across the globe in 2020, millions of businesses were financially impacted from the current pandemic, which is why planning ahead for the full 2021 financial year for your business is crucial.

You may think it’s planning far ahead, but with these unprecedented times, thinking proactively about your business’s future is the right thing to do. Even more when looking at business finances as a whole.

Can Your Broaden Your Business Niche? 

Now more than ever, we have seen businesses adapt and change to further enhance the profits they can make.

This step is more towards how you can adapt your business in a way that profits can be potentially raised whilst fitting in with the theme of your company.

For instance, many businesses have moved online as well as already being present on the high street, but especially if you look at the current situation in the United Kingdom, enforced … Read the rest

Young interior designers bring much in the way of authenticity and innovative trends when it comes to the world of interior design. The youthful spirit pervades innovations in this field. There are a number of ways in which young designers are bringing new ideas to the table.

We will discuss some of these in detail below.

Farm Themes.

Another young trend in interior design is the farm theme. This theme features farm-themed items like farm print wallpaper and pillows embroidered with images of farm animals. Another common feature of this theme is the usage of a barn door for accent decoration.

The farm theme features pastel colors and rustic colors, as well. Flower arrangements are used in this theme, too. There is ample usage of pastels, specifically in window draperies. You can find this theme in the interior design projects of many young designers.

Cottage Core.

Cottage core is … Read the rest

by Rod Robertson, Managing Partner of Briggs Capital and author of “Winning at Entrepreneurship: Insiders’ Tips on Buying, Building, and Selling Your Own Business“

Mentoring usually refers to a manager, executive, or experienced employee guiding a younger person in the workplace, helping them acquire knowledge and new skills that foster professional growth.

But with the expanding role of technology in today’s rapidly evolving business climate, a role reversal sometimes takes place – reverse mentorship. That is, older employees are paired with younger ones who teach them about technology – a strong suit for millennials and Gen Z workers, generations who grew up with technology.

Reverse mentoring can be a plus for businesses in bridging generation gaps and knowledge gaps, and also a lifeline for older workers who otherwise might get phased out. The older people better pay attention to these young people and find a mentor so they … Read the rest

by Terry Monroe, founder and president of American Business Brokers & Advisors (ABBA) and author of “Hidden Wealth: The Secret To Getting Top Dollar For Your Business“

The vaccine for the COVID-19 virus recently began shipment. The Wall Street Journal states it will take until sometime in March of 2021 to vaccinate the first 100 million individuals with the highest priority of getting the vaccine. That would leave well over  200 million Americans still in need of the vaccine as we head into spring.

The stock market is doing very well as it hovers around 30,000 – an unbelievable achievement never seen before, even though millions of people have lost their jobs and people continue to lose their jobs on a daily basis. The stock market is based on the theory of expectation, and what it is telling us is that with a vaccine, the economy will … Read the rest