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Marketing Partners

Project management books abound, but you will not find one that addresses how to project manage a business process improvement (BPI) project. This minor is also useful for those interested in becoming intrapreneurs and looking to learn how to apply an entrepreneurial approach to drive innovation in a corporate setting. The suggestion, therefore, is that the HR Department become the entity which is responsible for those and other scanning activities, some of which may now be performed by other functional areas, such as Marketing which is responsible for market research, or for outsourcing tasks (once again, to the “outside” of the company). Having a specialist on hand who has international skills to transact business across borders is essential. The IBN curriculum is designed to prepare students to be competitive in global business leaders. In this capstone course you will study the historical and institutional context of the world economy, and … Read the rest