How can businesses and marketing teams reach customers in the age of COVID-19, respond to lightning-fast changes in the marketplace, and keep up with new consumer demands? Marketing pioneer Jim Ewel has the answer in three words: “With Agile marketing.” As Ewel says, “Agile marketing teams can think on their feet, pivot at a moment’s […]
by Jan-Benedict Steenkamp, author of “Time to Lead: Lessons for Today’s Leaders from Bold Decisions that Changed History“ “A fox knows many smaller things, but a hedgehog knows one big thing.” – Archilochus, Ancient Greek poet Philosopher Isaiah Berlin expanded on Archilochus’ quote in his 1953 essay The Hedgehog and the Fox, which divided writers […]
I am a mother of two – a son who was born in 2011 and daughter who was born in 2013. We have a 60-year track record of helping future business leaders tap their entrepreneurial potential. The entrepreneur is a factor in and the study of entrepreneurship reaches back to the work of Richard Cantillon […]
