The novel coronavirus that has swept across the globe has changed the world. This article will articulate how it has changed marketing, and specifically, leadership in marketing departments. Whilst this is not as important as the death and devastation the virus has caused, it is important for us marketers to know how our industry is […]
Chinese regulators ordered Jack Ma’s online financial titan Ant Group Co. to return to its roots as a provider of payments services, threatening to throttle growth in its most lucrative businesses of consumer loans and wealth management. The central bank summoned Ant executives over the weekend and told them to “rectify” the company’s lending, insurance, […]
With fast paced globalization, world economy has witnessed a drastic change and now the companies have decided to head on foreign investments to maintain pace with the changing market scenario. Market segmenting is a process of dividing consumers into groups according to any sign actual for the realization of an insurance service (age, sex, financial […]
